Looking at some media trends in the digital age
Looking at some media trends in the digital age
Blog Article
Below is an introduction to some present trends and practices in tv and content consumption.
In the current digital age, mobile phones have become one of the most common tools that individuals are using to watch videos and access media. Nowadays, many social media channels are offering endless feeds of brief, chains of videos, that are growing in popularity among mobile phone users. In fact, statistics reveal that that internationally, mobile content consumption is on the rise, revealing that short form content is among the fastest growing media trends right now. These platforms allow users to see a sequence of selected material and react instantly, making these videos far more interesting and addictive than traditional television. Short form videos are also being used more often for news and instructional functions, not just for entertainment. Consequently, this pattern is shifting the way individuals are actively seeking more info for and counting on to receive info, in a quicker, shorter and more accessible format.
With constant shifts and developments in the digital landscape, what are the current trends in media? Well, together with the rise of internet streaming platforms and short form media content, the method by which people are getting their news reports is also changing. Individuals are progressively turning towards internet news sources, instead of watching television, to find out about present worldly affairs. However, simultaneously, due to a constant circulation of information, individuals are coming to be overwhelmed by huge amounts of content. In reaction to this, news companies are re-engaging audiences by making short form content that is clearer and easier to navigate. Nowadays it is common to find news channels that have mass followings on social media platforms. This pattern can be verified by the CEO of the fund that owns Euronews, for example. Using this method has been very important for providing individuals with trusted and authenticated news sources, in a format they can easily relate to.
In the last few years, with the rise of digital media, the way in which individuals take in content has changed significantly. For several years, conventional tv was the main source of family entertainment for most people. Nevertheless, from the development of internet streaming platforms, many audiences are averting from arranged tv, especially among younger people. Instead, global media content analysis shows that more individuals are purchasing subscriptions to streaming services, which strongly affirms the switch in audience intake habits. These services are popular for enabling people to see the programs and films they want, any time they feel like it. Those associated with the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would recognise the appeal of streaming services as a popular media consumption habit among audiences today. These modifications demonstrate the move towards user-controlled viewing preferences in the market.
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